SELF-PROMOTION by WALE

“Don’t ever confuse great with being famous…”

I enjoyed some of Wale’s early music, but as he progressed he started to feel a little bit like a one-note rapper. On Self Promotion, he sounds hungry again. “My opposition ain’t competition…” He’s clearly angry, he clearly feels pushed to the side and more than a little bit neglected, but he does a good job at staking out his position as a truly independent rapper who cares about his people (“I just had a baby girl and I’m so proud”), war veterans, Colin Kaepernick, and the state of hip hop.

Sadly, it’s his retirement papers. As he released this EP, he tweeted: “This will be my last indie project .. it’s been fun (and lucrative) but I have goals to accomplish outside music.” He then cleared all his instagram posts.

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