This is very ironic. This is the first appearance of The White Tiger in a color comic (he previously appeared in a B&W magazine), but his first appearance in the color comic is in a black and white newspaper!
And in another layer of irony, the storyline is about racism between the blacks and whites!
As Spider-Man is looking through the Daily Bugle files on White Tiger, he finds references to all the characters’ prior appearances in Deadly Hands of Kung Fu, the black and white Shang Chi magazine.
Most of those stories haven’t really been canon before. So here, they become canon-ish. In so doing, Shang Chi kinda becomes a Marvel Universe character as well.
Creators: Bill Mantlo and Sal Buscema