BULLPEN BULLETIN FROM 1977: PRICES GO UP TO THIRTY FIVE CENTS!

It was human touches like this that made Stan Lee such a marketing genius.  He recognized that people are loyal to people, not brands or corporations—so he made himself their friend.  Put himself on a first-name basis with them.

I remember feeling when I was a kid like I was a part of some kind of secret family—a private club—and it always felt good.

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