The top 10 things Marvel oughtta consider for 2012. Look back for my suggestions for DC and indies.
10. Make Marvel Digital iPad compatible. This is a no brainer.
9. Collect the Micronauts. Whatever the legal bullshit may be, do what it takes. And donate a huge chunk of it to Bill Mantlo’s medical fund while you’re at it.
9. More animated movies! Your Avengers Next, the Ultimate Avengers DVDs, X-Men Anime, and Planet Hulk proved you can do it right. So keep it up!
8. You should be having less, not more, Avengers books. I know they sell, but the quality is slipping, guys. I have hopes for Rick Remender on Secret Avengers—if that’s good, maybe you’ll change my mind.
7. Except for Black Avengers. Or were you kidding about that?
6. The Ultimate universe books are scattered, unfocused, and mostly kind of suck. Fix that, please.
5. Instead of cancelling DeadpoolMAX, grow it! If this book doesn’t have legs, then make it a bimonthly double size book with other satirical takes on heroes. You could have the X-Statix crew or Madrox, or include NEXTWAVE or even Irving Forbush! It could be an opportunity for stories like Matt Fraction’s brilliant Punisher tale about the funeral for Stilt Man. How about featuring some of the odder Morrison characters from New X-Men (like the see-through guy, the floating head, and Beak)? Even a look back a the old Power Man and Iron Fist rogues gallery, who were largely inane but terrific fun to read (Chemistro!). This is a book that could, can, and should reward nerds—we’ll buy it, I promise.
4. But cancel the “regular” Deadpool. When the horse is dead, it is prudent to dismount. Put the book on hold for a while and then bring it back when/if the movie gets made.
3. Contain the X-Verse, at least a little bit. It’s all over the place. New readers can’t jump in. You need a new “Astonishing” title, like the one Joss Whedon did, which rewards long-time readers but doesn’t alienate those of us who don’t have enough resources (or patience) to read 7 mutant monthlies.
3 (tie). And while you’re at it, leave some money on the table. Yes, you can probably sell a million X-books or cross-overs with the “events” you hold, but your fans are irritated with you for holding us hostage.
2. Break the Omnibi! I loved the Byrne and Simonson Omnibus editions you released in 2011, but they’re just too damn big. For the same price, you could easily print three softcovers and sell them as a set (maybe in a nice bookshelf hardcover sleeve, like they do for DVD sets). It would prevent breaking the binding. Of course, reading an Omnibus is sometimes my only form of exercise, so I can’t complain that much…
1. No more events. Schism was good, but it really wasn’t an “event,” it was just a good, fairly self-contained X-men story. Fear Itself, on the other hand, really, really, really sucked.
1 (tie). And since you’re going to ignore that last one, make events matter. There really was no fall out after Fear Itself. Bucky Cap and Thor died, but then came back just .1 and .3 issues later. And nobody thought they’d really died anyway. Ho hum.