Who is Iamsu!? He’s a rapper and producer who has made songs for a bunch of young(ish) rappers–perhaps the best known is 2 Chainz, or maybe Casey Veggies.
He’s not making deep rap, or hip hop that changes the game or pushes the boundaries. Or even walks up to the boundary, touches it, and runs back. But he’s not pretentious. Not all music has to change the world. Sometimes, you just want to have fun. And when that’s where you are, Iamsu! is a great choice. There’s a little too much harmonizer–I don’t think he needs it, he’s got a great voice–but I can overlook it because the beats are hot.
Snoop’s even on the record.
Note: The first Boss Up mixtape came out earlier this year.