Overall, comic book sales were up 15% in 2012, due in no small way I’m sure to the huge successes of Walking Dead on TV and The Avengers on the big screen. Interestingly, probably much more due to TV than movies, though, since The Walking Dead dominated the overall sales charts. Issue #100 sold better than any other single comic last year, and 7 of the top 10 bestselling trade paperbacks were volumes of Walking Dead—and all 17 volumes of the series cracked the top 30 trades sold in the year.
Marvel really didn’t do well on the trade front. DC did much better, and its entries were hardcovers—with list prices of double the price of Walking Dead trades. And look: Every single title in the top 10 has been the subject of a TV or movie adaptation.
Top 10 Trade Paperbacks Sold in 2012
1-2. Walking Dead Vol. 1-2
3. Batman: Earth One
4-7. Walking Dead volmes 16, 3, 17 and 4 (in that order)
8. Batman: Court of Owls
9. Walking Dead Vol. 15
10. League of Extraordinary Gentlemen III Century #3. Not sure why that qualifies as a trade….
Other good news on the trade front: Saga was #11. I know my Christmas shopping contributed there. Another Berkeley Place favorite, Rachel Rising, charted at #180, beating several Batman books and others. Congratulations, Terry!
As you can see, none of the top 10 were Avengers trades. But don’t feel too bad for the House of Corporate Ideas—9 of the top 10 single issues sold were Marvel Comics. And six of those were issues of the Avengers Vs. X-Men miniseries—one of the few events that actually deserved to be in the top 10 for the year.
Top 10 Single Issues Sold in 2012
1. Walking Dead #100
2. Uncanny Avengers #1
3. Avengers vs. X-Men #1
4. Amazing Spider-Man #700
5-9. Avengers vs. X-Men 2-6
10. Avengers #1