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a little bit of BK in VA

Posts made in February 16th, 2008

IT’S A FACT: BLOGS SELL MUSIC

I’ve always hoped that what I do here moves money out of wallets and into record sales. Nothing ridiculous–I know nothing I review here will lead to Britney sales. But if just one of you bought one record you saw here, every day, that would be 365 more records sold this year than if this corner of this internet blog didn’t exist. And I don’t think that’s outlandish–with about 3500 unique visitors per day, one record sale doesn’t seem beyond the pale. I’ve often suspected that some of you buy stuff because you’ve sampled it here. Some of you tell me you’ve bought stuff, but I’ve never been able to know for sure . . .

And now it looks like my hopes and suspicions have some basis in reality.

In this 30-page report from New York University, researchers tracked the relationship between album sales and what they called “online chatter.” In short, they found that indie records with more than 40 blog posts showed above average sales. Major label releases with more than 40 blog posts showed much higher sales. Even better: Indie lable records with more than 240 posts showed sales comparable to major label releases!

There are some weaknesses with the study: It’s the first of its kind, it only tracked 108 albums, it tracked only physical (not digital) sales, and only tracked for one month. Still, it’s a start.

Have any of you bought an album because of posts you read here? Drop me a comment and let me know!

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WE THE THEY-“The Shabby Road Sessions EP” (Free Album Download!)

Siluh Records offers an excellent EP for a great price (free), by retro native New Yorkers, We the They. Their calling it an EP, but at just three songs, it hardly lives up to the name “extended play.” Which is too bad, because I was really digging the Beach Boys/Doo Wop sound. The band does what (in my view) The Pipettes and The Kooks didn’t quite achieve: They make the retro sound modern and relevant. “Pastures” is pretty straightforward sunny bop, but “To The Mountains” is the priceless gem. Taking the surfbeat sound to a song about preferring
the rivers to the oceans, and living “like the Indians do,” it easily shuttles between pure fun and irony. The production, by Roger (Ben Kweller, Albert Hammond, Jr.) Greenawalt is top notch, and this is a record you want to hear. Trust me.

Cop the zip!

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